Our Story
Samuel Demisse
Samuel Demisse—three-time U.S. Coffee Tasters Champion and one of the first 325 certified coffee tasters worldwide—founded Keffa Coffee in 2006. With 34 years in the specialty coffee industry and a family tradition stretching back to Ethiopia in 1949, Sam built Keffa from a one-person operation into a business serving 450+ roaster partners across the United States.
Our advantage is straightforward: 19+ years of exclusive partnerships with Ethiopian exporters, paired with Sam's family connections that give us direct access to exceptional lots from producers. Our 19 years of green coffee import services provide the supply chain reliability and infrastructure you need—whether you're buying green coffee beans wholesale or starting with samples.
Today, 65% of our annual imports come from Ethiopia—including our renowned Guji, Sidama, Yirgacheffe, and Harrar regions—with the remaining 35% featuring select offerings from Guatemala, Indonesia, Peru, and El Salvador. Browse our green coffee catalog to see current availability. Sam cups at origin before purchase. We visit our producer partners twice yearly and respond to every roaster inquiry within 24 hours.
Beyond business, Sam's commitment extends to the communities at origin.
"When roasters work with us, they get exceptional Ethiopian coffee through relationships my family has maintained since 1949, and the reliability that comes from 19 years as an importer."