Varietal
Wush Wush
A rare Ethiopian coffee variety named after the town of Wush Wush in the Keffa zone--the birthplace of Coffea arabica. Prized for tropical fruit character, floral complexity, and wine-like acidity.
Definition
What Wush Wush is
Wush Wush is a distinct Ethiopian coffee variety (Coffea arabica) native to the forests of southwestern Ethiopia. The name comes from the town of Wush Wush in the Keffa zone, part of the region where coffee originated.
Unlike the more common heirloom designation that covers diverse genetic material, Wush Wush is a specific variety with identifiable characteristics. It was later transplanted to Colombia and other origins, but Ethiopian Wush Wush remains the benchmark.
Wush Wush at a glance
Why Roasters Care
What makes Wush Wush special
Distinctive cup profile
Wush Wush delivers tropical fruit notes--mango, papaya, passionfruit--that stand apart from typical Ethiopian profiles. Complex acidity with wine-like structure.
Story and rarity
Named after coffee's birthplace. Limited production. The kind of origin story that sells to specialty customers looking for something exceptional.
Competition coffee
High-quality Wush Wush lots have been used in barista competitions. When you need a coffee that scores high and stands out, this variety delivers.
Our Approach
How we source Wush Wush
Direct from Keffa
Our Wush Wush comes from the variety's home region. Sam Demisse has 34 years of relationships in the Keffa zone where coffee began.
Cupped at origin
Every Wush Wush lot is cupped at origin before we commit. The variety has potential, but not every lot expresses it.
Limited allocation
Production is limited. When we have Wush Wush in stock, it moves fast. Request samples early in the harvest season.
Full spec sheets
Every lot includes moisture, water activity, and cupping notes so you know exactly what you're getting.
Current Inventory
Wush Wush coffees available now
Deep Dive
Wush Wush Variety: Buying Notes
Tasting benchmarks, ideal roast approach, and what to look for when evaluating Wush Wush samples from Keffa's forest gardens.
Looking for Wush Wush?
This rare variety sells quickly. Request samples and we'll keep you posted on availability.