ARDI™
Ethiopia
Natural ARDI
Sidama, Damo
Clean Strawberry | Peach | Sweet Finish
Natural · In Stock
Trademark
ARDI™
Keffa Coffee's trademarked natural process Ethiopian coffee from Guji. Named for Ardipithecus ramidus, the oldest hominid fossil discovered in Ethiopia. Fruit-forward, consistent, and available since 2009.
Definition
What ARDI means
ARDI is a registered trademark of Keffa Coffee, identifying a specific natural process Ethiopian coffee sourced from the Guji zone. The name comes from Ardipithecus ramidus ("Ardi"), a 4.4-million-year-old fossil skeleton discovered in Ethiopia's Afar region in 1994.
We chose the name because ARDI represents something foundational: what natural process coffee can be when done right. It's a reference point. A standard. The consistency roasters can rely on year after year.
ARDI at a glance
Type
Trademark
Established
2009
Origin
Guji, Ethiopia
Process
Natural
Cup Profile
Strawberry, peach, blueberry
Why Roasters Care
The problem ARDI solves
Natural process volatility
Most naturals vary year to year. Drying conditions change. Fermentation is hard to control. ARDI proves that with discipline, naturals can be consistent.
Roast profile stability
Roasters who buy ARDI year after year use the same roast profile. No surprises. No batch-to-batch adjustments. That's operational efficiency.
Menu reliability
When you put ARDI on your menu, customers know what to expect. The fruit-forward, clean natural character shows up every time.
Our Approach
How we maintain ARDI consistency
Same producer network
20+ year relationships with the same washing stations in Guji. They know the ARDI standard. We don't switch sources chasing price.
Cupped at origin
Sam cups every potential ARDI lot at origin before we commit. If it's not the ARDI cup, we leave it.
Strict spec requirements
Moisture 10-12%. Water activity 0.50-0.55. These aren't suggestions. Lots that don't meet spec don't become ARDI.
Climate-controlled storage
Naturals need consistent temperature and humidity. The ARDI you buy in October cups like the ARDI from June.
Current Inventory
ARDI coffees available now
Deep Dive
ARDI Consistency: A 16-Year Case Study
What makes our flagship ARDI natural so consistent year after year—blending strategy, QC workflow, and the data behind 16 harvests.
Related Terms
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Ready to try ARDI?
Request samples and experience the consistency that's made ARDI a roaster favorite for 16 years.